Cosmetic bottle is related to the development of domestic co
Author：linTime：2020-11-14 10:38:12 Views
Summary of information：
In the past 20 or 30 years, domestic cosmetics brands have been marginalized by the impact of international famous brands, and now they have risen again. They have gradually formed a situation of equal strength with foreign brands in the mi
In the past 20 or 30 years, domestic cosmetics brands have been marginalized by the impact of international famous brands, and now they have risen again. They have gradually formed a situation of equal strength with foreign brands in the middle and low-end market. We have witnessed the struggle history of a national cosmetic bottle enterprise. Now, for domestic cosmetics enterprises is facing a new bottleneck and breakthrough period. At this time, we think that it is not only the cosmetics themselves, but also new and more reasonable adjustments are needed on the packaging of cosmetics bottles.
Cosmetic bottle packaging should start from two aspects. On the one hand, the domestic cosmetic bottle packaging in the domestic market should try to highlight the national elements, highlight the main elements of the product, and form a difference in the appearance with the cosmetic bottle packaging of international famous cosmetics brands. At the same time, the acrylic packaging bottle uses the cosmetic bottle to close the feelings with consumers and increase the Strengthen the popularity of products in the hearts of consumers, and provide power support for cosmetics sales. On the other hand, if the domestic cosmetics want to obtain more development space, they must take the road of internationalization. In the international market, the bottle packaging of cosmetics should be closer to the bottle packaging of cosmetics of international famous brands, so as to get closer to the consumer psychology of cosmetics bottle packaging used by consumers in these areas. There is another aspect, of course, domestic cosmetics will not be satisfied with the low-end market. It is also worth studying how the cosmetic bottle packaging can help domestic cosmetics in the high-end market.
Cosmetic bottle as an important part of cosmetics, its advantages and disadvantages will also affect the development of domestic cosmetics enterprises.